Since 2006, we have created books and eBooks that have been distributed around the world. Our services totally customised to meet your individual marketing needs while integrating your brand. Our goal through this site is to make the process of creating your book as easy as possible. It's for people too busy being awesome to have time to read the self-publishing handbook!

Tips for a Successful Book Launch

Over the years, I have been to ALOT of book launches… so have gathered a few tips here on what I have seen work well and what seems to gather a collective eye-roll when the author is not looking.

1. Secure the Date and the Venue

Give as much notice as you can. Between 2 and 6 weeks depending upon how far some people are prepared to come. Don’t be limited in thinking of suitable venues for your book’s launch – the venue does not have to be book-ish. Think creatively about what would work well with your book’s message or theme.

2. MC or Keynote Speaker

Secure a keynote speaker who is known and admired in your industry, and also speaks well. They don’t have to be someone who speaks for a living, or famous, or a celebrity – just someone who has achieved in your area/industry/sport/niche, has the respect of peers and is likely to perform the duty of being an entertaining host of the party.
If they are known, make sure you include their name on the launch invitations.
Apart from securing a venue, securing the speaker would be important to confirm as early as possible – for two reasons. Firstly, they may require many week’s notice if they have a busy schedule. And secondly, securing a high profile speaker makes organising the rest of the details SOOO much easier (because if people know this person is going to be there, they are more likely to come).

3. Invite list

Invite as many supportive people you know Send a reminder email the day before (and a post on Facebook if appropriate) because people get busy and they forget.
Invite as many industry influencers you know (and follow up with these people to make sure they RSVP).

4. Prepare a Short Speech

People coming along love to hear from the author, in relation to their book. This can be deeply uncomfortable for some people – but it truly makes the night if your supporters hear a few heartfelt words about what inspired the book. A couple of minutes is all that is needed and can include a short reading from the book, as long as the passage matches the mood you are trying to set for the evening.

5. Allocate a small budget for some finger food (Optional)

This is particularly important for weekday evening launches, as many people come straight from work. If your budget stretches further, a tab at the bar also goes down well, but not necessary.

6. Have a plan for book sales

Have a bunch of books there for people to buy and have someone in charge of selling them – as long as it’s not you. That is not your roll for the night because you will be busy basking in the celebration of having your book launched! If your launch is in a bookstore (or hosted by a bookstore), they usually take care of the sales for you, and retain a percentage of the sales.

7. Tools of the Trade

Make sure you have a felt tip pen or sharpie on hand to sign books – people come to book launches just so they can have their copy signed by the author.

This is not an exhaustive list, however if you have given some consideration to the above 7 items you are well on your way to a successful book launch.

Time to pop the champers!

The Value of FREE: How to Make Your eBook Permafree on Amazon

Should you make your book permafree?

If you have published more than one eBook and are aiming to increase your following of readers, you may be considering heavily discounting one of your books in order to entice readers into making a ‘no-brainer’ purchase decision – with the goal of gaining some of those dollars back (a repeat reader) when they go on to buy your subsequent books.

Many authors have won new reader’s hearts with their low price or zero price initial book offering, and it is a strategy that works particularly well if you have a series of books to funnel your readers through.

If you sell your ebooks through Amazon KDP, you will know the minimum price you can set your eBook to is 99 cents, because setting your book to free does not make Amazon any money. However, there are eBook titles that are always available on Amazon for free (that is, they are not participating in the KDP select program where they are able to set their books to free for 5 days in every 90 day cycle) – so how do you make a Kindle book permanently free?

Setting your Kindle book to free, permanently.

Part of Amazon’s Terms and Conditions require you to not sell your eBook for anywhere online for less than the price you have set it to on Amazon. If you do not comply with the Amazon terms, they will automatically price match your book to the lower price.

Authors use this policy to their advantage when setting their book to permanently free (or ‘permafree’). Simply set your eBook to 99 cents in KDP, then set it to free on another eBook platform (Smashwords allows you to set your book to free). Rather than waiting for Amazon’s bots to catch up with you, you can email Amazon Customer Service and alert them that this title is free elsewhere and provide them with the link. As per their own policy, they are obliged to set the same title to free on the Amazon store.

Note: use this tactic if you are confident you want this title permanently free, it is not recommended if you are experimenting with different price points as the Amazon wheels can sometimes turn slowly if you are wishing start charging for this title in the future.

7 Clever Ways to Build CTAs into your eBook

Books can sometimes be a one dimensional product. You take it from the shelf (physically or virtually), immerse yourself in that world, and if it was a book you truly connected with, feel the sadness of it being over when you come to that inevitable last page.

For fiction authors, having more than one book available for readers of your work often forms the cornerstone of a smart book marketing plan. It’s never good to leave your readers wanting more if you haven’t got anything else to deliver. Having more than one book gives depth and dimension to your work that takes people beyond the first book, and helps move them from readers to fans.

What about non-fiction?

If devoting your career to writing fiction novels were considered a marathon, how do you add depth and dimension to your work if you are writing a non-fiction book, and your natural inclination is to sprint?

When writing your non-fiction book, it is useful at the outlining stage to consider the question “Where next?” In other words, where do you want to lead your readers with this book? If you have no plan as to where you want your readers to go next, what is the point of writing a book for your business?

Whether the goal of your book is to sell as many copies as you can, or perhaps it was written to be a high-carbon footprint business card – below are some ideas to consider building into your book in the formation stages. Doing the thinking now will pay off, rather than as an afterthought which potentially impacts on your time, your expenses, or the momentum that has already gathered for your book once it’s published.

Here are 7 ideas to add value to your book – and your business – through strategic calls to action:

  1. Ask for a review – just ask. Social proof is a powerful motivator for potential readers, so make it really easy for a happy reader to review your book by providing a link inside your ebook that directs back to the book’s sales page where the book was purchased from, with some encouraging text for a review.
  2. Link to your other titles you have previously published – if you have written more than one book, provide a link inside each book to the sales page of your other books. If they like your book, make it really easy for them to buy your other books.
  3. Add a bonus chapter – if you have more material you are constantly developing, consider writing a bonus chapter with extra material that supports the book. Place it on a hidden page on your website and provide the link inside the book.
  4. Create a Facebook group based on the key point of the book – just for readers of your book. This is perfect if part of your strategy is to encourage interactivity and discussion around your book. Something to keep in mind, don’t start what you don’t want to manage. If you don’t have time to devote to this group, this might not be the strategy for you. Moderating Facebook groups is both rewarding and time-consuming.
  5. Start a movement – a website, or forum, or Facebook page focussed on the transformational element of the book. If your book is a small representation of a larger movement, lead your single readers, one-by-one to the place where your movement is congregating – whether it be a Facebook group, online forum or face-to-face city meet-ups. There is power in numbers for keeping the ideas alive and thriving.
  6. Link to further resources – your recommendations on software, hardware, further reading – especially useful when you have further information to share that is not evergreen, or something that you wish to keep adding to as you delve deeper into the subject.
  7. Make an offer – in the form of a discount, bonus or something special just for readers of your book. Whether it be an enrolment offer into your courses or trainings, discounts or bonus add-ons for your consulting packages, an offer inside your book can be a creative and subtle way to raise awareness of your core offering. You could provide a coupon code, or special access that readers will have to find inside your book to access.

And in case you were wondering, the answer is no: having only your website address on the contact information on the imprint page of your book does not count as a call-to-action – but good to have your web address there rather than none at all. ☺

By taking on the marathon mentality of a novelist to your non-fiction book, ensures your readers will have the best chance of becoming a fan of you, fan of your work, and coming back for more – even if you only publish one book.

Book Publishing to an international market [A Guide For Australians]

Getting paid within the shortest timeframe

If you decide to delve into the Amazon ecosystem, there is one massive challenge for Aussies (or anyone outside the US and UK). The one big problem publishing on Amazon, whether it be amazon.com or any other store besides amazon.com.au – is getting paid quickly and efficiently for your book and Kindle book sales.

Without a US or UK bank account, publishers in other countries have no choice but to get paid via cheque, delivered to you via snail mail. So after the very long wait to receive this international cheque (which is paid to you in USD), the local banks then charge a hefty fee to cash it into Aussie dollars (most of them are around $15, but worth shopping around for yourself).

Your account is automatically set at a threshold of USD 50.00 – which means your royalties need to accumulate to USD 50.00 until their system will issue the royalty cheque, effectively leaving you with approximately AUD 35.00 in your bank account, if the exchange rate is neutral (which happens… never), or even less if the exchange rate is going against you.

This, for me, started to become a problem.

The first thing I did was adjust the payment threshold on all my amazon accounts to USD 100,00, but really, we are not talking about the sort of money that will set us up for retirement here, and this did not fix the issue of the fees decaying the royalties.

In some forums I came across a service that overcomes this and I have set this up for myself with success, so if you find yourself in a similar position where you are wanting to maximize your royalty payments, this information might be useful to you.

There is a service in the United States called Payoneer and they allow people outside the US to set up an account with the Bank of America (a lot of financial companies use softbanks – banks which are virtual, allowing them to cut down on overheads (no physical location) and offer a better interest rate). For you as a publisher and non-US resident, Amazon can now EFT the royalties directly into your US bank account. Accessing the funds works in much the same way as a Paypal account.

Incidentally they also issue you with a debit MasterCard which can be convenient if you are an online shopper or frequent international traveller who likes to take advantage of fluctuating exchange rates by holding US Dollars.